Job Description

Position: Coordinator - Performance Marketing Coordinator

Department: Marketing, CLTFC

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Reporting Relationship: Reports to Manager, Performance Marketing 

Status: Full-Time (Exempt)    

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

Tepper Sports & Entertainment is seeking a Performance Marketing Coordinator who will handle the day-to-day implementation of paid media campaigns from launch of campaign to performance analysis for Charlotte Football Club. 

This role also will work closely with the sales, partnership and business strategy & analytics teams across Tepper Sports & Entertainment to maximize KPI performance, implement innovative partnership activations, generate leads/sales, and use paid platforms to create engaging experiences for both current and prospective fans. 

Primary Responsibilities

·         Responsible for planning, implementation, and maintenance of paid media efforts, providing day-to-day support for Performance Marketing Manager and the overall Marketing department.

·         Support all aspects of campaign execution including but not limited to keyword research, writing ad copy, creative ideation and tracking and reporting across search, display, social, etc. for sales-driven and partnership-driven revenue efforts.

·         Manage creative assets and media vendors to ensure campaigns launch as planned and on time.

·         Project manages digital marketing campaigns and creative traffic elements to ensure that all elements are delivered on time and to specifications.

·         Assist in the identification and selection of new media vendors. Participate in vendor onboarding and maintain a directory of current and potential vendors.

·         Develop and execute advertising/media plans to support revenue-driving marketing campaigns, partnership activations, community events and other team initiatives in collaboration with the Performance Marketing Manager.

·         Develop creative briefs in collaboration with the creative services team to build engaging advertising creative to facilitate revenue-driving campaigns.

·         Collaborate with Business Strategy and Analytics team to develop weekly/monthly reporting on campaign, vendor and channel performance.

·         Proactively research and work to understand audience segments and target media behaviors as they apply to each entity of Tepper Sports and Entertainment.

·         Other duties assigned as necessary.

Minimum Qualifications

·         BA/BS degree in marketing, business, or communications and/or equivalent experience. 

·         Minimum 2 years of experience contributing to and executing paid media digital marketing campaigns, project managing revenue driving digital marketing campaigns

·         Extremely detail-oriented, with clear and proven organizational and time management skills and the ability to maintain quality in a fast-paced atmosphere.

·         Proficiency in coordinating and/or setting up campaigns in multiple advertising platforms including, but not limited to Facebook, Instagram, Twitter, LinkedIn, Google Ads, etc.

·         Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary when necessary

·         Full understanding of the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint). 

·         Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays.

·         Must pass pre-employment screens.

Preferred Qualifications

·         Proven experience contributing to successful paid media strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Ads, etc. 

·         Demonstrated ability to perform within a fast-paced industry. 

·         Experience with Monday.com or similar project management software.

Essential Functions

·         Ability to collaborate with cross-functional teams to achieve desired outcome

·         Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment

·         Strong analytical, project management and communication skills

·         Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization

·         Demonstrated ability to meet deadlines in a dynamic environment

·         Must be able to handle confidential, privileged, and/or sensitive information carefully and with sensitivity.

Physical Requirements

·         Ability to sit, walk and stand for extended periods of time throughout the day.

·         Ability to focus on projects for periods of time.

·         Role routinely uses standard office equipment 

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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