Job Description

Job Summary:
The Director of Digital Marketing must be a seasoned professional responsible for overseeing the entire digital marketing strategy to ensure our B2B solution gains significant traction in the market. This role requires coordinating among different sub-teams, setting up a robust digital marketing team, and ensuring that all digital marketing goals are met, primarily aimed at generating inbound leads.

Duties and Responsibilities:

1. Strategy Development and Execution:

• Develop, implement, and manage a digital marketing strategy that promotes our B2B solution to the target audience.
• Ensure the strategy is cohesive and aligns well with our company's goals and brand guidelines.

2. Team Setup and Coordination:

• Establish and lead a digital marketing team comprising of Content Strategist/Creator, SEO Specialist, Social Media Manager, Email Marketing Specialist, Paid Media Specialist, Analytics/CRO Specialist, Graphic Designer, Web Developer, and CRM/Marketing Automation Specialist.
• Foster a collaborative environment within the team and ensure seamless coordination among sub-teams.

3. Lead Generation:

• Design and oversee all aspects of our digital marketing department and take full responsibility for inbound leads through various marketing strategies.
• Develop and monitor campaign budgets.

4. Performance Monitoring and Optimization:

• Monitor daily performance metrics to understand organic search performance across multiple global markets.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

5. Technology and Resource Management:

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

6. Reporting:

• Prepare accurate reports on our marketing campaign’s overall performance.

• Analyze trends and insights, and optimize spend and performance based on the insights.

Requirements

• Proven experience in digital marketing, particularly in B2B or B2C SAAS-based products sold to customers in the US.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, and social media teams.
• Proven experience with getting inbound leads, meeting revenue quotas and targets
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.

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