Job Summary:
The Director of Digital Marketing must be a seasoned professional responsible for overseeing the entire digital marketing strategy to ensure our B2B solution gains significant traction in the market. This role requires coordinating among different sub-teams, setting up a robust digital marketing team, and ensuring that all digital marketing goals are met, primarily aimed at generating inbound leads.
Duties and Responsibilities:
1. Strategy Development and Execution:
2. Team Setup and Coordination:
3. Lead Generation:
4. Performance Monitoring and Optimization:
5. Technology and Resource Management:
6. Reporting:
Prepare accurate reports on our marketing campaign’s overall performance.
Analyze trends and insights, and optimize spend and performance based on the insights.
Native English speakers from the United Kingdom, United States, or Canada. Proficiency in English, including listening, speaking, reading, and writing, with a deep understanding of English and American cultural norms. Fluent in Chinese are preferred. Bachelor's ...
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