Job Description

About Us
Generosity can be an aspirational lifestyle.
At Lolli & Pops Brands, we believe gifting is more than a transaction—it’s a human connection. From premium sweets at Lolli & Pops to handcrafted classics at Hammond’s Candies, we’re here to spread delight, one treat at a time.
We're looking for a Senior Manager, E-commerce & Retention Marketing to lead the digital growth engine across both brands. This role is equal parts strategic and hands-on, ideal for a performance-driven marketer who can balance numbers, narrative, and nuance.
Primary Responsibilities
Own E-commerce
Oversee day-to-day site performance, UX, and merchandising
Drive conversion, AOV, and digital merchandising across Shopify
Lead CRO testing and transition toward a unified L&P digital storefront
Lead Retention & Lifecycle Growth
Develop full-funnel email + SMS strategies (Klaviyo)
Personalize campaigns and flows by audience segments
Build loyalty flows, post-purchase journeys, and retention loops
Grow Performance Marketing
Manage paid social strategy (Meta, TikTok) with agency support
Report on CAC, LTV, ROAS, and segment performance
Work cross-functionally to bring 360° campaigns to life
Qualifications
5–8 years experience in Ecommerce, DTC, or Growth Marketing
Ownership of retention marketing (email/SMS) and paid media performance
Fluency in Shopify, Klaviyo, GA4, and Meta Ads Manager
Strong analytical chops and customer empathy
Located in the Denver Metro Area — hybrid role with 4 in-office days/week
Lolli&Pops and Hammonds Candies are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic

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Senior Manager, Ecommerce & Retention Marketing Job at Lolli & Pops, Denver, CO

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